Lead-gen landing page guides
Practical guides for anyone running lead-gen campaigns: ad compliance, page construction, conversion attribution — so your traffic lands on pages that convert and can be attributed.
Structural duplicate detection: why your pages get flagged even when the copy is different
Rewriting the text does not make two pages different. This covers what actually gets compared when platforms look for duplicates, which signals you control, and what changes if you run many pages.
Read the guide →Account restricted or throttled? Audit the landing page first
When an account gets restricted, most people re-examine the creative. The page is the more common cause. This is the order to check things in, and what to do while the appeal sits.
Read the guide →TikTok landing page rejections: what differs from Meta
A page that clears Meta review can still fail on TikTok. This covers where the two diverge, the categories TikTok treats more strictly, and the ad-to-page consistency rule that catches most advertisers.
Read the guide →Google Ads destination requirements: why pages get disapproved
Google reviews the destination, not just the ad. This covers the destination requirements most advertisers trip over, how disapproval differs from low Ad Rank, and what to fix first.
Read the guide →The compliant footer: privacy policy, terms, and what actually has to be on the page
A missing privacy link is one of the cheapest reasons to get an ad disapproved. This covers what the footer needs, what a lead-gen privacy policy must actually say, and where consent is required.
Read the guide →Beauty lead generation: designing the hook that earns a reply
Beauty visitors rarely buy on the first visit. This covers why an assessment outperforms a discount, how to build the evidence section without triggering ad rejections, and what the first reply has to contain.
Read the guide →Clinic lead generation: why the consultation is the only thing worth selling
A patient choosing a clinic is deciding who to trust with their body. This covers why consultation-first outperforms price-first, what makes a clinic credible on a page, and where medical advertising gets rejected.
Read the guide →Solar and home improvement leads: qualifying before the survey, not after
A home improvement lead that cannot proceed costs you a wasted survey. This covers the four questions that qualify a homeowner, why savings figures backfire, and how to make a site visit feel low-risk.
Read the guide →Apparel lead generation: moving the fit conversation before the purchase
Fit is the doubt that stops an apparel purchase, and a size chart cannot absorb it. This covers how a fit conversation reduces returns, what imagery actually proves fit, and how wholesale pages differ.
Read the guide →Consumer tech lead generation: winning the comparison, not the spec sheet
Tech buyers arrive with two other tabs open. This covers how to build a comparison that survives scrutiny, when a pre-launch waitlist beats a product page, and what a distributor page needs instead.
Read the guide →Home and living lead generation: sell the room, then answer the question
Home products are bought on how the room ends up, not on the product. This covers why in-situ imagery outperforms catalogue shots, what the free plan should collect, and how seasonality is handled without rebuilding the page.
Read the guide →Supplement lead generation: converting without the claims that get you restricted
In supplements the fastest-converting copy is also the copy that gets accounts restricted. This covers what to say instead, where disclaimers actually belong, and why an assessment offer is the structural answer.
Read the guide →Toy and baby lead generation: safety first, literally
Parents apply a stricter filter to what they buy for a child, and it resolves before they read a benefit. This covers where safety information belongs, how specific age claims should be, and why stage beats demographics.
Read the guide →B2B lead generation: designing an RFQ your sales team can quote from
A generic contact form produces enquiries you cannot price. This covers the five fields that make an RFQ actionable, why MOQ belongs on the page and price does not, and what makes a supplier look credible.
Read the guide →Education lead generation: designing the low-commitment first step
Education decisions are slow, expensive, and usually made by someone other than the student. This covers what the first step should be, how to write for two readers at once, and how to show results without over-promising.
Read the guide →Legal and immigration lead generation: collect the facts, never publish the verdict
A page that answers whether someone qualifies is giving advice. This covers where the line sits, why written assessment outperforms a callback, and what legal advertising rules mean for the page.
Read the guide →Local service lead generation: the two things a local buyer checks first
Local service buyers are the least patient audience there is. This covers why service area and a visible phone number decide the job, when a form beats a call, and how to run a page per service and town.
Read the guide →Cross-border lead generation: what changes when the buyer is in another country
Selling into another market changes what a landing page has to do. This covers the four things that break across a border — channel, trust, compliance, and time zones — and how to structure a page that survives all four.
Read the guide →Keeping a Facebook ad landing page out of rejection: 8 compliance points
Facebook / Meta ad landing page rejected or throttled? This breaks down the eight most common compliance problems — ad-to-page consistency, privacy policy, exaggerated claims, duplicate page structure — with a pre-launch self-check list.
Read the guide →Building a WhatsApp lead-gen landing page: from zero to published
Why does capturing leads over WhatsApp convert better in overseas markets? This covers the structure of a high-converting WhatsApp landing page, the full path from template to published, and the five mistakes people make most.
Read the guide →Landing page conversion attribution: pixels, UTMs, and server-side (CAPI)
Spending on ads without knowing which conversions came from where? This walks through the three layers of landing page attribution — browser pixels, UTM parameters, and server-side forwarding (CAPI) — and why iOS and browser restrictions make CAPI non-optional.
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